The Rise of Private Equity in Japan

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Across H.I.E.C’s business approximately 60% of our revenues are with PE and PE backed organizations.

As such, the transformation of the PE marketplace in Japan offers very real opportunities and challenges. Having spoken with numerous economists and investors we’ve pulled together this simple introduction with a focus on the global players investing in Japan.

The Rise of Private Equity in Japan

Japan is on the cusp of a major transformation in its corporate and industrial landscape, driven by demographic shifts, the end of decades-long deflation, and sweeping government reforms. These changes are fuelling a surge in private equity (PE) and buyout funds, with record deal activity signalling a new era of investment opportunities. However, this is just the beginning, and challenges like regulatory hurdles and cultural barriers may slow progress.

Why Is This Happening?

Several factors are driving the growth of private equity in Japan:

  1. Economic Shifts: After nearly 30 years of deflation, Japan’s economy is thawing. The Bank of Japan ended its Negative Interest Rate Policy (NIRP) and Yield Curve Control (YCC) in March 2025, encouraging riskier investments. A weaker yen and rising inflation are also pushing households and corporations to invest rather than save.
  2. Government Reforms: Japan’s government is actively promoting corporate value and governance through:
      • Tokyo Stock Exchange (TSE) Reforms: New listing rules and a 2023 mandate for companies to raise their Price-to-Book (PBR) ratio above 1x.
      • Ministry of Economy, Trade, and Industry (METI): Legal reforms like the “Fair M&A Guidelines” and “Guidelines for Corporate Takeovers” encourage shareholder activism and mergers.
      • Financial Services Agency (FSA): Initiatives to attract foreign investors and simplify regulations, including the “Promotion of Japan as a Leading Asset Management Center.”
      • Tax-Free Investment Programs: Expanded NISA (tax-free stock accounts) and iDeCo (pensions) under the 2022 “Doubling Asset-based Income Plan” are shifting household savings into investments.
  3. Corporate Trends: Managers are increasingly opting for management buyouts (MBOs) to delist companies, avoiding shareholder pressure and strict TSE regulations. Economist Jesper Koll predicts 2025 could see more companies go private than go public via IPOs, as profitable Japanese banks become eager to lend.

Labor and Talent Needs: As opportunities grow, attracting transformational leaders and skilled professionals will be critical for PE firms and their investment targets.

The Current State of Private Equity

Private equity in Japan is booming but still in its early stages:

Record Fundraising: Major players like KKR, Bain Capital, Carlyle, and Warburg Pincus are expanding in Japan, raising unprecedented funds. For example, Carlyle raised ¥430 billion for its fifth Japan-focused fund in 2024.

Surge in Deals: Deal activity jumped 40% in volume and 60% in value, reaching $12.8 billion in 2024.

Global Interest: U.S., European, and Asian PE firms are entering or scaling up in Japan, drawn by its potential. Firms like Apollo Global Management and HongShan (formerly Sequoia Capital China) are hiring and opening offices.

Despite this growth, Japan’s M&A and buyout activity remains low compared to global standards, starting from a small base. Legal, tax, language, and cultural barriers, along with limited labour mobility and performance-based pay, may slow the pace of change.

What’s Next for Japanese Private Equity?

The Japanese PE market is gaining traction among global institutional investors, who see it as a high-potential asset class. Key trends to watch include:

Smoother Transitions: More institutional investors are eyeing later-stage (pre-IPO) investments, creating a stronger bridge from private to public markets.

Evolving Startup Ecosystem: Unlike Japan’s traditional model, where startups go public early due to limited funding, growth investors could support companies through pre-IPO and post-IPO stages, fostering sustainable growth.

Legal Support: Further reforms to streamline capital flow and ownership changes will be critical to support startups and PE-backed firms.

Conclusion

Japan’s private equity boom is a generational shift, driven by economic recovery, regulatory reforms, and changing corporate mindsets. While opportunities abound, challenges like regulatory delays and cultural barriers remain. With global and domestic players ramping up and government support growing, Japan’s PE market is poised for significant growth, reshaping its corporate landscape over the next decade.

Gaining access to opportunities will be the major hurdle to success. The implications being funds in Japan will need to rely on Japan based talent who have the cultural insights to connect to the relatively conservative target pool. This will be especially the case with traditionally “family” style organizations, little changed in management structures over the past several decades.

Addendum

Major Players in Japan’s PE Market

U.S.-Based Firms

KKR: Operating in Japan since 2006, with $8 billion invested since 2010 and plans for over ¥1 trillion in the next decade.
Carlyle Group: Invested over $3 billion in 30+ companies; raised ¥430 billion for its 2024 fund.
Bain Capital: A major player since 2006, planning to invest ¥5 trillion by 2029, focusing on healthcare and robotics.
Apollo Global Management: Expanding its Tokyo office to handle growing deal flow.
Warburg Pincus, TPG, Silver Lake, Advent International, Thoma Bravo, Vista Equity Partners: Actively exploring or investing in Japan’s tech, healthcare, and industrial sectors.

European Firms

CVC Capital Partners: Allocating 20% of its $6.8 billion Asia fund to Japan.
EQT, Ardian, Hg, Permira: Scouting opportunities in industrial, software, and consumer sectors.

Asia-Based Firms

HongShan: Entered Japan in 2025, led by a former Bain Capital executive.
Hillhouse Capital, FountainVest Partners: Targeting healthcare and growth investments.

Domestic Firms

Japan Industrial Partners (JIP): Known for acquiring Toshiba.
Unison Capital, Polaris Capital Group, JAFCO Group, Globis Capital Partners: Focusing on mid-cap buyouts, SMEs, and startups.

Private Equity in the Media

Blackstone: Plans ¥1.5 trillion ($9.6 billion) in deals by 2027, driven by inflation, stock market strength, and government policies encouraging investment.
Bain Capital: Targets ¥5 trillion in investments by 2029, with a focus on healthcare and automation to address Japan’s labor shortage.
Carlyle: Launched a ¥430 billion fund in 2024 and made a ¥130 billion tender offer for KFC Holdings Japan.
KKR: Committed to ¥1 trillion in investments over the next decade.
CVC Capital Partners: Investing 20% of its $6.8 billion Asia fund in Japan.

 

Sources:

FT – MARCH 26, 2025 — Japan plays host to a clash of capital and culture
https://www.ft.com/content/ec04c487-1e67-4a3b-9c39-cc6c94d401e1

RTRS – February 26, 2025 – China’s HongShan hires ex-Bain Capital dealmaker in new Japan push, sources say

https://www.reuters.com/business/chinas-hongshan-hires-ex-bain-capital-dealmaker-new-japan-push-sources-say-2025-02-26/?utm_source=chatgpt.com

RTRS – January 9, 2025 – Apollo to boost staffing for Japan and Asia wealth, top regional exec says
Japan office to be fastest-growing in Asia over next two years
https://www.reuters.com/business/finance/apollo-boost-staffing-japan-asia-wealth-top-regional-exec-says-2025-01-09/

21 MAY 2024 – Carlyle Raises JPY 430 Billion for Fifth Japanese Buyout Fund
https://www.carlyle.com/media-room/news-release-archive/carlyle-raises-jpy-430-billion-fifth-japanese-buyout-fund

NIKKEI – Blackstone eyes $10bn in Japan deals amid buyout fund influx

Governance reform and soft yen draw global investors seeking better returns
https://asia.nikkei.com/Business/Finance/Blackstone-eyes-10bn-in-Japan-deals-amid-buyout-fund-influx

NIKKEI – Blackstone ‘excited’ by corporate Japan’s focus on ROE: president

Weak yen, reflation, stock rally and more drive investment upswing
https://asia.nikkei.com/Business/Markets/Wealth-Management/Blackstone-excited-by-corporate-Japan-s-focus-on-ROE-president

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